Marketing Process Management with SAP Business One
SAP Business One makes the return on every campaign visible through campaign-level revenue and conversion reports, and customer segments are built on real sales data rather than assumptions. Because marketing and sales meet on the same customer record, the path from a campaign lead to a quote to a closed sale is tracked end to end, and the monthly report is pulled live from a dashboard instead of compiled by hand.
Other Department Solutions
Marketing · SAP Business OneTurn marketing data into sales. Combine campaign and customer tracking with CRM to raise your conversion rates.
What we solve for marketing teams
Makes campaign results measurable
Campaign-level revenue and conversion reports make budget decisions clear-cut.
Strengthens customer segmentation
Segments are built on real sales data, so the right offer reaches the right audience.
Puts marketing and sales on the same data
Marketing and sales meet on a single customer record, so handoffs happen without loss.
Makes the opportunity funnel visible
The path from campaign lead to quote to sale is tracked end to end.
Automates reporting
The monthly marketing report isn't compiled by hand — it's pulled live from a dashboard.
Why it makes a difference
A measurable budget
The return on every dollar spent is tracked by campaign, so the budget is defended with evidence.
Accurate targeting
Segmentation is based on real sales data, not assumptions.
Aligned teams
Marketing and sales see the same funnel, the same numbers, and share the same goal.
Measurement, targeting, and conversion in marketing
Campaign management
Plan, run, and track your campaigns from one screen.
Customer segmentation
Segment your audience with data and deliver the right message.
CRM integration
Bring marketing and sales together on the same data.
Conversion tracking
Measure the journey from campaign to sale, end to end.
ROI measurement
See the return on marketing spend in clear reports.
Email & communication
Automate customer communication processes.
Questions marketing teams ask
01How is campaign ROI measured?
Opportunities, orders, and revenue matched to campaign codes are reported automatically, so a results table is ready as soon as a campaign closes.
02Does it integrate with email and SMS tools?
Customer lists flow out and campaign results flow back in through the API, keeping segments up to date.
03How are segment lists built?
Dynamic lists are built on criteria like industry, region, purchase frequency, and revenue, and refresh automatically every night.
04Are trade show and event results tracked?
Leads sourced from events are logged as opportunities, and a per-event conversion report is available.
05Does it combine with website and e-commerce data?
Through integration, online orders and behavioral data feed into the customer record, strengthening cross-sell recommendations.
Modules that add value for the marketing team
Let's review your marketing processes together
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